1. Introduction
VelmorisUK ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you visit velmorisuk.com (the "Site"), in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this policy carefully. If you have any questions, contact us at [email protected].
2. Data Controller
VelmorisUK is the data controller for personal data collected through this Site. As data controller, we determine the purposes and means of processing your personal data and are responsible for compliance with applicable data protection legislation.
3. Data We Collect
We may collect the following types of data when you use our Site:
- Technical data: IP address, browser type and version, operating system, device type, screen resolution, referring URL, pages visited, time spent on pages, and other diagnostic data collected automatically via log files and analytics tools.
- Usage data: Information about how you interact with our Site, including which casino links you click, which pages you view, and your navigation patterns.
- Cookie data: Data stored in your browser via cookies and similar technologies (see our Cookies Policy for full details).
- Communications data: If you contact us by email, we will collect your email address and the content of your message.
- Consent records: Records of consent you have given for age verification and cookie usage, stored in your browser's localStorage.
We do not collect sensitive personal data (such as health information, financial account details, or payment card data) through this Site.
4. How We Use Your Data
We use your personal data for the following purposes:
- Site operation: To deliver and maintain the Site, ensure it loads correctly, and troubleshoot technical issues.
- Analytics: To understand how visitors use the Site, identify popular content, and improve the user experience.
- Age verification compliance: To record that you have confirmed your age as 18 or over before accessing gambling-related content.
- Affiliate tracking: To record referrals made to third-party casino operators and process commission payments.
- Communications: To respond to enquiries you send us by email.
- Legal compliance: To meet our obligations under applicable law, including data protection, gambling, and anti-money laundering legislation.
5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases to process your personal data:
- Legitimate interests: Site operation, analytics, security, and fraud prevention (Article 6(1)(f)).
- Consent: For non-essential cookies and marketing analytics where you have opted in (Article 6(1)(a)).
- Legal obligation: Where processing is necessary to comply with a legal requirement (Article 6(1)(c)).
- Contract: Where processing is necessary to fulfil a service you have requested (Article 6(1)(b)).
6. Data Sharing and Third Parties
We do not sell your personal data to third parties. We may share data with:
- Analytics providers: Such as Google Analytics, to analyse site traffic and usage patterns. These providers act as data processors on our behalf.
- Affiliate network partners: Casino operators and affiliate tracking platforms receive click and referral data to process commission.
- IT and hosting providers: Companies that provide web hosting and infrastructure services.
- Law enforcement: Where required to do so by law, court order, or governmental authority.
Where we transfer data to third-party processors, we ensure appropriate safeguards are in place, including data processing agreements that require them to protect your data in accordance with UK GDPR.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Analytics data: up to 26 months before aggregation or deletion.
- Server log files: up to 12 months.
- Email correspondence: up to 3 years after the last communication.
- Cookie consent records (localStorage): until cleared by you via your browser settings.
8. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate or incomplete data.
- Right to erasure: Request deletion of your data where there is no legitimate reason to continue processing it.
- Right to restrict processing: Request that we limit how we use your data in certain circumstances.
- Right to data portability: Receive your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interests.
- Right to withdraw consent: Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. These include HTTPS encryption for all data in transit, access controls, and regular security reviews. However, no internet transmission is completely secure and we cannot guarantee absolute security.
10. Children's Privacy
This Site is not intended for anyone under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted personal data to us, please contact us at [email protected] and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated "Last updated" date. We encourage you to review this page periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.
12. Contact Us
For privacy-related enquiries, please contact: [email protected]