1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow a site to recognise your device and store certain information about your preferences or past actions.
In addition to traditional cookies, we also use browser localStorage — a mechanism that allows websites to store data locally in your browser. We use localStorage to remember your age verification consent and your cookie consent preference. Unlike session cookies, localStorage data persists even after you close your browser.
2. How VelmorisUK Uses Cookies
We use cookies and similar technologies for the following purposes:
- To ensure the Site operates correctly and securely.
- To remember your preferences (such as whether you have confirmed your age).
- To analyse how visitors use the Site (e.g. which pages are most popular).
- To track affiliate referrals to third-party casino operators (this enables us to earn commission).
- To deliver relevant advertising on third-party platforms (where you have consented).
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They include:
vmuk_ageVerified(localStorage) — Records that you have confirmed being 18+ so you are not shown the age gate on every visit.vmuk_cookieConsent(localStorage) — Records your cookie consent choice so the consent banner does not reappear.
These are not used to track you or for marketing purposes. They expire when you clear your browser's localStorage.
3.2 Analytics Cookies
With your consent, we use analytics tools (such as Google Analytics) to collect anonymised data about how visitors use the Site. This helps us understand which content is most useful and how we can improve the user experience. Analytics cookies typically last 26 months.
Google Analytics data is processed in accordance with Google's privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
3.3 Affiliate Tracking Cookies
When you click a link to a third-party casino operator, a tracking cookie may be set by the affiliate network to record that the referral came from VelmorisUK. This enables the operator to pay us commission for the referral. These cookies are set by the destination website and are governed by their respective cookie policies.
3.4 Third-Party Cookies
Third-party services embedded on this Site (such as analytics scripts or social sharing buttons) may set their own cookies. We do not control these cookies. Please refer to the privacy policies of the respective third parties for more information.
4. Your Cookie Choices
When you first visit VelmorisUK, you are presented with a cookie consent banner offering the following choices:
- Accept All: Enables all cookies including analytics and affiliate tracking.
- Essential Only: Only strictly necessary cookies are used (age verification and consent records).
You can change your preferences at any time by clearing your browser's localStorage and cookies, which will cause the consent banner to reappear on your next visit.
5. Managing Cookies in Your Browser
Most web browsers allow you to control cookies through their settings. You can typically:
- View all cookies stored on your device.
- Delete existing cookies.
- Block future cookies from specific sites or all sites.
- Set your browser to notify you when a cookie is being placed.
Please note that disabling certain cookies may affect the functionality of this Site. For guidance on managing cookies in your specific browser, visit:
To opt out of interest-based advertising using cookies across multiple sites, visit YourOnlineChoices or AboutAds.info.
6. Updates to This Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our practices. Any updates will be published on this page with a revised "Last updated" date. We encourage you to check this page periodically.
7. Contact
If you have any questions about our use of cookies, please contact us at: [email protected]